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[“POP-UP”LED ] BENRUS SWISS 1976



Pop-up Display Provides a New Gimmick

This model offered a stainless steel and gold filled combination. The gold filled portion is usually stored within the stainless case, and with a push of the right button the side-view LED display boldly pops up to display the time. The mode can also be switched with a gentle push of the pop-up portion, allowing display of date and second. This gimmick was tantalizing to male customers and earned it popularity.
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