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[ NOVUS LADIES LED ] NATIONAL SEMICONDUCTOR USA 1976

Cuts in Module Size and Power ConsumptionThis women’s dress model featured a round silver case with attached bracelet. Its bangle-like design, which made the red display portion stand out like a precious stone, gave it a feminine look. The average women’s watch of the time was tiny, and thus modules had to be made much smaller for the women’s LED watches being developed. Plus, the need for a small...

[ NOVUS ] “DUAL TIME”NATIONAL SEMICONDUCTOR USA 1975

A Business Model with Dual Time DisplayFor frequent world travelers, or people who frequently move within countries with multiple time zones such as the U.S., a wristwatch with multiple time displays is a must-have. While many mechanical watches used 24-hour hands or other means to display dual times, this model is a rare example of an LED digital watch capable of displaying two different times. T...